Proponent/Claimant
Ferdinand T. Abocejo
Abstract
This study assessed the competitiveness of Cebu’s tourism industry vis-a-vis the Central Visayas and the rest of the Philippines. By examining relevant tourism indicators, the study investigated and analyzed the status, challenges and sustainability of Cebu’s tourism industry amidst the highly competitive tourism environment in the Visayas and across the country. The study employed quantitative research approach utilizing secondary data which were subjected to descriptive analysis. The findings revealed that Cebu’s tourism competitiveness is strengthened by its diverse historical and natural resources, rich cultural milieu, established land, sea and air transport infrastructure, presence of hotels and resorts and a thriving industrial and manufacturing economy. The presence of the Mactan Cebu International Airport in Lapulapu gives Cebu a high competitive edge for its connectivity with the rest of the country and many vital Asian cities. White sand beach resorts which abound in the province are easily accessible from urban centers of Cebu, Talisay, Mandaue and Lapulapu cities. The same holds true for hotels and other tourism facilities. Nonetheless, many challenges pose to slowdown Cebu’s tourism momentum. Tourist destinations in many parts of the country and in neighboring Asia are rapidly growing and innovating. Cebu tourism industry has to take the lead with highly competitive better-quality products and services than what its competitors put in the tourism market. The tourism industry players must ensure efficient and strong partnerships among the local government units (LGUs), the business entrepreneurs, the local communities in keeping Cebu a premier tourist destination hub in a sustainable manner
Name of Research Journal
Taiwan-Philippines Cultural Dialogue IV
Date/Year of Publication
2015
Citation
Abocejo, F. T. (2015). Tourism competitiveness of Cebu in central Philippines: Status, challenges and sustainability. Taiwan-Philippines Cultural Dialogue IV, 91-112.
